| 顾客体验影响因素及其作用机制的实证研究——以电影放映业为例 |
| |
| 引用本文： | 温韬.顾客体验影响因素及其作用机制的实证研究——以电影放映业为例[J].东北大学学报(社会科学版),2009,11(3):230-235. |
| |
| 作者姓名： | 温韬 |
| |
| 作者单位： | 大连大学,经济管理学院,辽宁,大连,116622 |
| |
| 基金项目： | 辽宁省社会科学规划基金 |
| |
| 摘 要： | 以电影放映业为例,对顾客体验的影响因素及其作用机制进行了实证研究.实证研究发现:促销/展示效果、服务功能质量、预期影片质量、便利性、合理价格是影响顾客体验的五个主要维度因素.其中,促销/展示效果、便利性、合理价格直接地正向影响顾客体验,服务功能质量通过促销/展示效果间接地正向影响顾客体验,预期影片质量通过促销/展示效果间接地负向影响顾客体验.
|
| 关 键 词： | 电影院 顾客体验 服务便利性 |
An Empirical Study on Customers' Experiential Influencing Factors and the Mechanism in Respect to Cinemas |
| |
| WEN Tao.An Empirical Study on Customers' Experiential Influencing Factors and the Mechanism in Respect to Cinemas[J].Journal of Northeastern University(Social Science),2009,11(3):230-235. |
| |
| Authors: | WEN Tao |
| |
| Institution: | School of Economics and Management;Dalian University;Dalian 116622;China |
| |
| Abstract: | Exemplifying the current cinemas' business operation,an empirical study on customers' experiential influencing factors and mechanism in respect to cinemas was done.It was found that the promotion/physical evidence effects,service functional quality,expected movie quality,convenience and reasonable ticket price are the five main dimensions influencing customers' experience.Among them the promotion/physical evidence effects,convenience and reasonable ticket price affect directly and positively customers' expe... |
| |
| Keywords: | cinema experience of customers service convenience |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
