Exploiting stigma

This paper proposes a two-fold addition to the growing body of literature associated with the analysis of stigma. First, we expand the role of exchange theory in the analysis, which allows closer attention to the motivation of actors, a more careful examination of the negotiated value of stigma, and an increased awareness of the ways in which stigmas affect all parties in the interaction (both marked and unmarked individuals) by altering outcomes. Second, we explore the use of stigma exploitation in the exchange process. Seven strategies are identified and discussed: eliciting special consideration, evoking selected aspects of a stereotype, avoiding a more serious stigma, avoiding interaction, using submissive manipulation, avoiding membership, and gaining membership.