Assessing the effect of social desirability on nativism attitude responses |
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Authors: | Benjamin R Knoll |
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Institution: | 1. Centre for International Development Issues Nijmegen, Radboud University Nijmegen, The Netherlands;2. Department of Sociology, Radboud University Nijmegen, The Netherlands;1. Department of Sociology, Montana State University, P.O. Box 172380, Bozeman, MT 59717-2380, USA;2. Department of Pharmacy Practice and Pharmaceutical Sciences, University of Minnesota, 232 Life Science, Duluth, MN 55812-3003, USA;1. School of Business Administration, Ewha Womans University, Seoul, South Korea;2. Department of Sociology, University of South Carolina, United States;3. Department of Organizational Behavior, Cornell University, United States;1. Department of Sociology, Northwestern University, 1812 Chicago Avenue, Evanston, IL 60208, United States;2. Department of Sociology, Northwestern University, United States;3. Department of Economics, Hebrew University of Jerusalem, Israel;4. Department of Anthropology, Northwestern University, United States;5. Department of Preventative Medicine, Northwestern University, United States;6. Department of Quantitative Health Sciences, University of Massachusetts Medical School, United States |
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Abstract: | Attempts to measure and analyze public opinion attitudes toward racial/ethnic minorities often confront the “social desirability” problem: those who have prejudiced attitudes are rarely willing to admit them to surveyors. Instead, they may be more likely to give a socially acceptable answer rather an accurate reflection of their views. Previous research has clearly established that this effect presents a challenge for accurately measuring self-reported racial and policy attitudes that primarily affect African–Americans. It is less clear, however, how it might affect self-reported responses to attitudes dealing with Latinos and immigration. This study thus seeks to analyze the extent to which social desirability may affect survey measures of perceived levels of cultural threat (nativism). Results from two separate analyses using the Crowne–Marlowe “social desirability scale” and a survey “list experiment” demonstrate that social desirability is indeed a concern for accurately measuring nativism in the American public, but that it exerts an opposite effect from what has previously been observed: nativist attitudes tend to be over-reported in opinion surveys. |
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Keywords: | Nativism Cultural threat Social desirability Social desirability scale List experiment |
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