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全民健身计划背景下高校体育场馆管理运营策略探析
引用本文:陈凡,夏崇德.全民健身计划背景下高校体育场馆管理运营策略探析[J].西南农业大学学报(社会科学版),2009,7(1):208-210.
作者姓名:陈凡  夏崇德
作者单位:西南大学,体育学院,重庆,400715
摘    要:通过对中国高校体育场馆的管理运营状况进行分析研究,在此基础上提出高校体育场馆管理运营的方向和措施,对现行中国特色的社会主义市场经济条件下高校大型体育场馆的发展具有现实意义.

关 键 词:高校体育场馆  管理运营  现状  对策

On the Management and Operation of University Sports Venues under the Background of the National Fitness Program
CHEN Fan,XIA Chong-de.On the Management and Operation of University Sports Venues under the Background of the National Fitness Program[J].Journal of Southwest Agricultural University:Social Science Edition,2009,7(1):208-210.
Authors:CHEN Fan  XIA Chong-de
Institution:School of Physical Education;Southwest University;Chongqing 400715;China
Abstract:Based on an analysis of the present situation of the management and operation of sports venues in universities in China,this paper discusses the development direction of the job and proposes some measures for its improvement.It is hoped that this study will help the development of large-scaled sports venues with Chinese characteristics in our country.
Keywords:sports venue in universities  management and operation  present situation  countermeasure  
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