21世纪的营销利器——无店铺销售

随着信息时代的到来,INTERNET和电子商务正在极大地改变着人们的生活.网络的发展也给传统的销售方式带来了冲击,面对目前激烈的店铺销售竞争,越来越多的企业感受到了前所未有的压力.本文在探讨传统销售渠道和新型销售渠道模式的基础上,重点分析了目前无店铺销售中发展最快的网上购物的特征,并通过几个精彩的案例,提出了几种不同类型企业成功地将信息技术与企业传统业务巧妙结合的方法,向大家展示了无店铺销售的无穷魅力,为企业接受无店铺销售并与自己传统业务相结合提供了思路.

Non-Store Selling:A Powerful Marketing Tool in 21st Century

With the coming of the information era,internet and E-commerce are greatly changing people's life.Faced with the current sharp competition of stores,more and more companies find themselves under powerful pressure.Based on the traditional distribution system and the new one,the paper mainly analyzes the features of online purchasing,a fast developing type of non-store selling.With the help of some excellent cases,the author gives a vivid picture of non-store sale,therefore,offering some new ideas for companies ready to follow suit.