我国文化产业的创新模式分析--以传媒类文化产业为例

文化产业的创新模式包括创意文化资源推动型创新模式、科技推动型创新模式、产业融合型创新模式和政府推动型创新模式。21世纪以来，数字化已经成为传媒行业发展的必然趋势，电子出版正在改变传媒产业结构。从数字出版现状来看，我国的传媒文化产业类企业的创新模式略显单一，存在创新瓶颈，文化创新亟需人才。文化产业的发展趋势是互联网、多媒体技术与文化资源的结合，信息技术与文化产业之间已经形成了强大的融合趋势。以数字化为基础的科技驱动文化产业创新是我国文化产业发展的必经之路。四种文化产业的创新模式都具有增长效应，充分利用四种创新模式才能实现文化产业的全面创新。

Analysis of Innovation Mode for Cultural Industries in China Taking Media and Cultural Industry as an Example

The innovation model of cultural industries includes creative and cultural resources-driven, technologies-driven, industries convergence-driven and government-driven. Since the 21st century, digitization has become a inevitable trend of the development of the media industry, and electronic publishing is changing the structure of the media industry. From the current situation of digital publishing, our media and cultural industries？ innovation mode is slightly single and has the bottleneck of innovation, so that cultural innovation needs talents. The trend of the development in the cultural industries is the combination of Internet, multimedia technology and cultural resources. It has formed a strong convergence between IT and cultural industries. Tech-nology-driven innovation of cultural industry based on digitalization is the way of the development of cultural in-dustries in China. Four kinds of innovation models for cultural industries all have the growth effect. The four kinds of cultural industry innovation model have the growth effect, make full use of the four patterns of innova-tion to achieve comprehensive innovation of culture industry.