高校网络舆论场主导权的内在生成研究

高校网络舆论场主导权的内在生成是由生成主体、内容、载体和客体的协同运行所决定的。 在其生成机理的演进中, 信源“编码”是逻辑起点,信道“译码”是逻辑展开,信宿“解码”是逻辑归宿,三者之间相互联系、相互依存,共同构成有机统一 的逻辑体系。 为保障高校网络舆论场主导权的良性生成,要重组生成主体、重构生成内容、重建生成载体、重振生成客体,增 强高校网络舆论场主导权的引导力和感召力,占领高校网络舆论高地,保障高校网络意识形态安全。

A Study on the Intrinsic Generation of Dominance in the Online Public Opinion Field in Higher Education Institutions

The inherent generation of the dominant power in the university online public opinion field is determined by the coordinated operation of the generating subject, content, carrier and object. In the evolution of its generation mechanism, the source " encoding" is the logical starting point, the channel " decoding" is the logical unfolding, and the host " deco- ding" is the logical ending. They are interrelated and interdependent, and together they constitute an organic and unified logical system. In order to guarantee a benign generation of the dominant power in the university network public opinion field, it is necessary to reorganize the generating subject, reconstruct the generating content, rebuild the generating carrier and revitalize the generating object, enhance the guiding and appealing power of the dominant power of the university net- work public opinion field, occupy the high ground of the university network public opinion and guarantee the safety of the university network ideology