| 现代商标标志设计探析 |
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| 引用本文： | 吴承钧.现代商标标志设计探析[J].河南社会科学,2001,9(5):85-86. |
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| 作者姓名： | 吴承钧 |
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| 作者单位： | 郑州轻工业学院,工业艺术设计系,河南,郑州,450002 |
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| 摘 要： | 商标标志是一种图形语言,它代表着企业的形象,也成为区分商品的记号,它在商品与消费者之间起着“桥梁”作用,承担着宣传和美化企业(商品)的任务。不同的商标设计形式,会产生不同的视觉效果,优秀的商标构成形式必须具有商品性、代表性、通用性、易记性和持久性,以便建立和提高企业或产品的知名度。
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| 关 键 词： | 商标标志 演变形式 标志设计 |
| 文章编号： | 1007-905X(2001)05-0085-02 |
| 修稿时间： | 2001年6月20日 |
A probe into the design of modern trade mark sign |
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| WU Cheng-jun.A probe into the design of modern trade mark sign[J].Henan Social Sciences,2001,9(5):85-86. |
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| Authors: | WU Cheng-jun |
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| Abstract: | Trade mark sign is a kind of figure language.It stands for the image of an enterprise and the mark of a merchandise.It plays the part of a bridge between merchandise and consumers,performs the propagating and beautifying task.Different form of trade mark design produces different visual effect.Excellent form of trade mark must be of the feature of merchandising,representing and lasting and the commonly used,easily remembered feature so that reputation of an enterprise of its products can be established and enhanced. |
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| Keywords: | trade mark sign developing form sign design |
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