| 关于农产品品牌建设的思考 |
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| 引用本文： | 邱琪,张旭东.关于农产品品牌建设的思考[J].黑龙江社会科学,2005(4):54-56. |
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| 作者姓名： | 邱琪 张旭东 |
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| 作者单位： | 1. 东北农业大学,黑龙江,哈尔滨,150030
2. 哈尔滨师范大学,黑龙江,哈尔滨,150025 |
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| 摘 要： | 面对全球竞争和需求升级,我国可通过建立农产品品牌来推动农产品市场供求矛盾的解决。基于农产品品牌建设的重要作用,进行农产品品牌建设应明确品牌建设主体、建立品牌管理组织和注重品牌传播。
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| 关 键 词： | 农产品品牌 农产品市场 品牌建设 |
| 文章编号： | 1007-4937(2005)04-0054-03 |
| 修稿时间： | 2005年4月15日 |
Ponder over Brand Building of Farm Products |
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| QIU Qi,ZHANG Xu-dong.Ponder over Brand Building of Farm Products[J].Heilongjiang Social Sciences,2005(4):54-56. |
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| Authors: | QIU Qi ZHANG Xu-dong |
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| Institution: | QIU Qi~1,ZHANG Xu-dong~2 |
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| Abstract: | With upgrading global competition and increasing demand,it is necessary to build brands of farm products to deal with supply and demand contradictions in farm product market.In view of the important functions of brand building of farm products,We should building brand of farm products by defining main body,building organizations and propagating brands for farm products. |
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| Keywords: | brand of farm products farm product market brand building |
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