多模态语篇中的视觉识读策略

后印刷时代，多种符号资源被用来构建意义，视觉图像和设计成分日益成为人们表征意义和传递信息的重要手段。传统的文本识读策略已无法满足读者解读多模态语篇的需要。运用适当的视觉识读策略，熟悉特定社会文化语境中各种符号资源的意义潜势，是识读多模态语篇的必需。基于多模态语篇、多元识读及符号学相关理论，提出一个分析、解读多模态语篇的视觉识读策略框架，以拓展读者的视觉识读技能，增强其构建和识读多模态语篇的能力。

Visual images interpretive strategies in multimodal texts

A wide range of semiotic resources has been used to construct meaning in post-typographic era. Visual images and design element has increasingly been the major means of meaning making and information conveying. It is a must to expand the traditional text-reading strategies to visual interpretive strategies and get familiar with various meaning potential in certain sociocultural context. This paper, drawing on the theories of semiotics, and visual communication grammar, presents a framework of interpretive strategies to approach, analyze and comprehend the visual images in contemporary muhimodal texts, so as to expand the readers＇ interpretive repertoires and strengthen their capacity in constructing and interpreting multimodal texts.