新疆非物质文化遗产对外传播的媒介赋能与教育价值转化研究

非物质文化遗产凭借其以人为本的文化共鸣性在国际社会得以传播和发展，新疆非物质文化遗产作为新疆优秀民族文化传承，在对外传播中因低效的媒介赋能以及非物质文化遗产本身的传播制约而存在一定困难，不利于向国际社会展现中国特色社会主义新时期新疆的人文风貌变化与发展。文章以促进新疆非物质文化遗产对外传播为目的，以保罗·莱文森的补偿性媒介理论为理论基础，提出了利用新疆非遗匠人、自媒体“网红”、新疆高校留学生共同拍摄具有故事性的新疆非遗文化系列旅游宣传片，并借助新疆高校与中亚国家共建的孔子学院为平台进行对外传播，打造“新疆非遗系列旅游广告+中亚孔子学院媒体平台”的媒介补偿传播模式，进而在新疆非物质文化遗产对外传播中实现以国外受众为对象的媒介补偿。同时结合“智媒体+教育”的媒介融合理念，面向来疆留学生开发以新疆非遗文化为核心的国际中文教育交互式数字教材，推动新疆的非物质文化遗产在媒介融合中的教育价值转化。

Media Empowerment and Educational Value Transformation of Xinjiang Intangible Cultural Heritage in External Communication-Based on the Theory of Compensating Media

Intangible cultural heritage can be disseminated and developed in the international community by virtue of the human-oriented cultural resonance. Xinjiang intangible cultural heritage, as an excellent ethnic cultural inheritance in Xinjiang, has some difficulties in the process of external communication due to its inefficient media empowerment and the transmission constraints. It is not conducive to show the changes and development of Xinjiang's cultural landscape in the new era of socialism with Chinese characteristics to the international community. Therefore, this paper, aiming at enhancing the external communication effect of Xinjiang's intangible cultural heritage and based on Paul Levinson's compensatory media theory, proposes to make use of Xinjiang intangible cultural heritage craftsmen, "Internet celebrities" of we-media and students from colleges and universities in Xinjiang to jointly shoot a series of tourism propaganda films of Xinjiang intangible cultural heritage with narrative characteristics. Moreover, with the help of the Confucius Institutes co-built by Xinjiang universities and Central Asian countries as the platform for external communication, the media compensation communication mode of "Xinjiang intangible cultural heritage series tourism advertising+Confucius Institute media platform in Central Asia" is created, so as to realize the media compensation in the external communication of Xinjiang intangible cultural heritage with foreign audiences as the core. At the same time, combined with the media integration concept of "smart media+education", the interactive digital textbooks of Xinjiang intangible cultural heritage with domestic students in Xinjiang as the core are developed to promote the transformation of the educational value of Xinjiang intangible cultural heritage in the media integration.