| Abstract: | Abstract In this paper, I focus attention on one aspect of business social responsibility, the relationship between businesses and community. Specifically, I explore the impact of business operators' perceptions about norms of collective action in their communities on the level of their support for and commitment to their communities. This relationship was elaborated using data from interviews with 1,008 business owners and managers randomly selected from 30 small Iowa communities (500 to 10,000 in population). Findings indicate the majority of small business operators report that they are committed to and provide support for their community. Also, it is concluded that operators' educational levels and lengths of residence, the success and age of their businesses, and their perceptions of community levels of collective action are significantly associated with levels of business social responsibility. |
