Trade-off between quoted lead time and price

In a make-to-order environment, lead time and price can play a crucial role in determining the financial success of a firm. Their importance increases when demand is sensitive to the quoted lead time and price. A model is presented which uses the quoted lead time and price as a mechanism to determine the optimal demand level. The relationships between the model parameters and their impacts on the firm's profit is also analysed. In addition, the effect of the number of job requests, and the mean processing time are examined. Based on the results presented in this paper, there is clear indication that the firm's profit is sensitive to the inventory holding rate, and that the inventory holding cost component is redundant in the presence of a tardiness cost component.