| Abstract: | ABSTRACT This article discusses the production of Indian ethnicity in the United States through a close reading of the Cultural Festival of India, an event that took place over four weeks in 1991 in Edison, New Jersey. The festival, organized by the Gujarati Hindu sect, Bochasanwasi Swaminarayan Sanstha, presented an extravagant and general vision of ‘India’ for Indian as well as non-Indian Americans through arts performances, shopping displays, food stands and cultural exhibits. The Cultural Festival of India can be seen as an occasion for a new type of ‘imagined community’, or as an instance of diasporic nationalism, that is, produced by immigrant Indians intent on projecting a positive image of themselves, and is steeped in romantic notions of the home country. As Indians in First World countries form larger and more visible populations, they begin to develop elaborate strategies for constructing associative identities. In the United States, the Indian middle class has chosen the terminology and the historical precedents of ‘ethnicity’ to construct itself as a group within the political and cultural landscapes of a ‘multicultural’ nation. The rapidly expanding Indian capitalist economy simultaneously procures foreign investment through connections maintained with these overseas Indians as well as through a new image projected abroad of India as a source of progress. Nationalism, diaspora, culture and identity become confounded both as theoretical categories and as material forces. The Cultural Festival of India illustrates these developments through the reification of Indian ‘culture’, the portrayal of idealized Indian social values and the celebration of technological innovation. Through an examination of the festival, the article explains the continuities in colonial and postcolonial strategies of building national and transnational communities. |
