Eros,eroticism and the pedagogical process

This essay examines the role of authenticity as it appears as a factor in Irish cultural production. Taking examples from Yeats's folklore collections, tourist marketing and beer advertisements, it suggests, using the writings of Adorno, Baudrillard and Jacob Golomb, that the trope of ‘authenticity’ persists, in variant forms, as a marker of how Irish material and textual culture ‘promotes’ itself in a post-colonial context.