| 张资平"走红"现象的大众文化考察 |
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| 引用本文： | 赵强,魏建. 张资平"走红"现象的大众文化考察[J]. 山东师范大学学报(人文社会科学版), 2006, 51(3): 125-129 |
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| 作者姓名： | 赵强 魏建 |
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| 作者单位： | 1. 泰山学院,中文系,山东,泰安,271021
2. 山东师范大学,文学院,山东,济南,250014 |
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| 摘 要： | 从大众文化的视角,重新审视和评价张资平在文坛的“走红”现象,会发现其创作的商业化意识、文本的意识形态疏离以及独特的读者构成等是其赢得市场的关键。研究张资平的“走红”,还能为当下的文学生产和文学市场的发展提供借鉴。
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| 关 键 词： | 大众文化 张资平 “走红” |
| 文章编号： | 1001-5973(2006)03-0125-05 |
| 修稿时间： | 2006-01-17 |
Interpretation on Zhang Ziping''''s "Popularity" in Terms of Popular Culture |
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| Zhao Qiang,Wei Jian. Interpretation on Zhang Ziping''''s "Popularity" in Terms of Popular Culture[J]. Journal of Shandong Teachers' University(Social Science Edition), 2006, 51(3): 125-129 |
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| Authors: | Zhao Qiang Wei Jian |
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| Abstract: | If the phenomenon of Zhang Ziping's "popularity" is re-examined and re-evaluated from the perspective of Popular culture,the key for him to have won the market is the commercial awareness of his writings,the alienation from ideology in his texts,and the unique composition of his readership.The studies on all this will provide an example for literary production and for the development of the market of literature at present. |
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| Keywords: | popular culture,Zhang Ziping," popularity" |
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