旅游区位非优区森林公园发展研究--以广东帽子峰森林公园为例

随着生态旅游的发展，我国森林公园数量逐渐增加，大多数森林公园具有良好的风景资源，却受区位非优影响，发展严重滞后。以广东帽子峰森林公园为例，通过实地调查，从资源区位、交通区位、市场区位、认知区位、经济区位的角度进行分析，发现该森林公园资源优势明显，但因周边存在同质景观，以致资源区位优势度不高；内外公共交通不发达；周边景区竞争大，客源市场分散；开发商与市民认知度不高；投资环境差，游客消费能力低等问题。提出挖掘新型旅游发展模式、提高同质景观资源影响力，重视道路建设、建立与热点景区之间的交通网络，开发新的旅游圈、扩大周边市场，加大品牌营销、增加各界认知度，积极吸引企业合作、共同提升经济区位等建议。

Research on Development of Forest Park with Non-optimal Tourism Location:A Case Study of Maozifeng Forest Park of Guangdong Province

With the development of ecological tourism, the number of forest parks is increasing gradually. Most forest parks have good tourism resources, however due to their non-optimal tourism locations, the development of these forest parks is severely lagging behind. In this research we took Maozifeng Forest Park in Guangdong Province as a case, carried out the field investigation and analysis from the aspects of the resource location, traffic location, market location, awareness location and economic location, and found the following problems. Although forest parks have obvious advantages in resources, due to homogeneous landscapes in the surroundings, they don ’ t enjoy much superiority in resource locations. The public transit inside and outside of the park is undeveloped. The competition from surrounding scenes is fierce and tourist market is scattered. The awareness of developers and citizens is not high. The investment environment is poor and the consumption capacity of tourists is low. Finally we offer some suggestions based on above analysis including developing the new tourism models, enhancing the influences of homogeneous landscape resources, paying more attention to the road construction, setting up the transportation network with the hot-spots, exploiting the new tourism circle, expanding the neighboring markets, increasing the brand marketing, enhancing awareness of all walks of life, actively drawing business cooperation and jointly upgrading the economic location.