Wirth,Whiskey, and WASP's: Some Consequences of Community Size for Alcohol Use*†

Several themes in Wirth's “Urbanism as a Way of Life” generate the prediction that alcohol use (versus nonuse) will be more widespread among residents of urban areas. Multiple regression analysis of data from two recent national polls (1966, 1968) reveals support for this prediction. With eight other key sociological variables simultaneously controlled, the greater the urbanism of a community (measured in terms of community size), the greater the proportion of alcohol users it contains. To make certain that this association is due to urban conditions (as opposed to merely the absence of rural forces which encourage abstinence), the effects of rural forces are reduced by omitting the most rural categories of the community size measure of urbanism, and the data are reexamined. The association still persists, basically because of the larger proportion of middle to upper status, white, and Protestant alcohol users in the more urban areas.