Mobilizing Voluntary Associations into a Social Movement: The Case of Environmental Quality*

The mobilization behavior of voluntary associations in a community was studied to explain why some organizations were successfully recruited into the environmental quality movement and others were not. Analysis of a random sample of 209 community organizations in a midwest urban area showed that approximately half were mobilized into supporting the environmental quality movement. Hypotheses on the effects of goal overlap, organizational resources, and position in the multi-organizational field were tested. The significant factors were the size of the manpower base, the leader's personal mobilization into the environmental quality movement and the allocation of social responsibility among community groups for solving local pollution probems. The last factor—the acceptance or rejection of group responsibility for working for the collective good—emerged as the most important explanatory factor. Thirty-one percent of the variance in the mobilization of organizational interest and 22 percent of the variance in the mobilization of group activity was explained.