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受众本位意识析
引用本文:史九红. 受众本位意识析[J]. 渤海大学学报(哲学社会科学版), 2003, 25(4): 82-84
作者姓名:史九红
作者单位:锦州人民广播电台,辽宁,锦州,121001
摘    要:受众本位意识论传入我国后 ,出现了机械照搬、过分渲染的现象 ,造成不良后果。以人的本性论、本质论为视角 ,对这一理论进行了分析 ,指出了其先天性的弊端及产生、发展的根源与条件 ,并提出了正确应用于我国新闻实践的方法 :满足受众“健康本位”需求 ,培养受众“公共本位”意识 ,服务于我国社会健康发展

关 键 词:新闻传媒  受众本位意识论  本性论  本质论  应用
文章编号:1001-6333(2003)04-0082-03
修稿时间:2003-03-15

A Thorough Analysis on Recipient-centered Consciousness
SHI Jiuhong. A Thorough Analysis on Recipient-centered Consciousness[J]. Journal of Bohai University:Philosophy and Social Science Edition, 2003, 25(4): 82-84
Authors:SHI Jiuhong
Abstract:After being introduced into China,the recipient centered consciousness has been automatically copied and over romanced,which produced in consequence.From the view of theory of human's nature and essence,the article analyzes the consciousness and points out its born abuses and the root and conditions of its coming into being and developing;and brings forward the correct ways of China's practical journalism;to meet the recipients' health centered needs, to cultivate the recipients' public centered consciousness, to serve the healthy development of China's society.
Keywords:news media  recipient centered consciousness  theory of nature  theory of essence  application
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