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英语公益广告中的人际意义分析
引用本文:许艳婷.英语公益广告中的人际意义分析[J].牡丹江师范学院学报(哲学社会科学版),2010(1):54-56.
作者姓名:许艳婷
作者单位:江西师范大学外国语学院,江西,南昌,330022
摘    要:本文通过运用Halliday的系统功能语法理论,从语气及情态系统两方面对一则节约用水的英语公益广告进行了人际意义分析,解析了该类广告是如何巧妙地运用语气及情态系统的选择实现英语公益广告所特有的劝说号召功能。

关 键 词:英语公益广告  人际意义  语气  情态

Analyse The Interpersonal Meaning In English Public Advertising
XU Yanting.Analyse The Interpersonal Meaning In English Public Advertising[J].Journal of Mudanjiang Teachers' College(Philosophy Social Sciences Edition),2010(1):54-56.
Authors:XU Yanting
Institution:Jiangxi Teaoher's College/a>;Nan chang Jiangxi/a>;330022 china
Abstract:as a special kind of advertising,Public Service Advertising must bear plenty of interpersonal meaning.On the basis of Halliday's systemic and functional grammar,this paper intends to analyse the interpersonal meaning with an English Public Service Advertising from three perspectives:Mood and Modality.It also examed how the choice of Mood and Modality are adopted to realise the persuasive function particularly showed in English Public Advertising.
Keywords:English Public Service Advertising  interpersonal function  mood  modality  
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