个体低碳消费行为引导的低碳经济实现路径

基于态度过程的视角, 构建个体消费者消费行为理论模型并进行实证研究。探讨低碳消费态度和实际消费行为产生差异的原因, 探寻基于个体消费行为引导的低碳经济实现路径。研究结果表明:环境问题认知正向影响社会知觉消费行为和负向影响个体知觉消费行为, 是促进低碳经济的最有效选择手段低碳消费意义认知、视他低碳消费偏好、低碳消费行为倾向对社会知觉消费行为具有促进作用, 是实现低碳经济的有利途径;自我低碳消费偏好对个体知觉消费行为具有负向作用, 应加以引导。现实的社会消费文化压力对态度过程之间、行为倾向与实际消费行为之间具有负向调节作用, 必须培育低碳消费的主流消费文化, 并制定出基于低碳经济实现路径中政府和社会的保障措施。

The Way to Realize Low-carbon Economy Based on Guiding Individual Low-carbon Consumption Actual Behaviors

Based on attitude formation process analysis, a realization process theoretical model of individual low-carbon consumption was constructed. Empirical studies were carried out to discuss the reasons for the differences between attitude and actual behaviors, to find the way to realize low-carbon economy. The results indicate, environmental cognition have positive influences on social consciousness consumption behavior, and negative influences on individual consciousness consumption behavior. Enhancing environmental cognition is the most effective way to promote low-carbon economy. Cognition of low-carbon consumption significance, low-carbon consumption preference to others, low-carbon consumption behavioral tendency can promote social consciousness consumption behavior, so they are beneficial for low-carbon economy. Low-carbon consumption preference have negative impacts on individual consciousness consumption behavior, so it needs to be guided. The current social consumption culture pressure have negative impacts on the relationship between attitude processes, behavioral tendency and actual behavior, so healthy social consumption culture should be cultivated. Supporting measures of the government and society to low-carbon consumption economy realization are also proposed.