| 民族节庆产业的三重结构探析——以云南省马关县苗族“踩花山”为例 |
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| 引用本文： | 郑宇,杜星梅.民族节庆产业的三重结构探析——以云南省马关县苗族“踩花山”为例[J].学术探索,2014(12):89-94. |
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| 作者姓名： | 郑宇 杜星梅 |
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| 作者单位： | 云南大学西南边疆少数民族研究中心,云南昆明650091 |
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| 基金项目： | 云南大学“211工程”民族学重点学科建设项目“中越边境集市跨境贸易研究--以马关县金厂镇为例” |
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| 摘 要： | 本文以云南省马关县苗族“踩花山”为例，在分析该节庆分布与产业格局、细分消费者市场的基础上，提出应当构建一种区域产业中心-过渡次中心-传统传承中心的，经济、社会与文化要素交相互补、有机连接的三重区域节庆产业结构，以解决目前我国民族节庆的开发普遍存在的模式化、同质化、功利化等不良趋向，及其衍生的资源运用不充分、功能分区不明确、内部无序竞争等结构性难题。
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| 关 键 词： | 民族节庆 节庆产业 旅游 苗族 |
Analysis of the Triplex Structure of Ethnic Festival Industry --A Case Study of the Caihuashan Festival of Miao People in MaGuan County of YunNan Province |
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| Institution: | ZHENG Yu, DU Xing - mei (Center for Studies of Chinese Southwest＇s Borderland Ethnic Minorities, KunMing, 650091, YunNan, China) |
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| Abstract: | With the case of the Caihuashan festival of Miao people in Maguan county of Yunnan province, this paper analyzes the distribution, pattern and segmentation of the consumer market of the festival industry. Then it suggests developing a new triplex festival industrial structure that is composed of regional industry center, transitional subcenter and traditional culture center. The society, culture and economic factors arc complementary and connected with each other in this structure. This is intended to deal with the unhealthy tendencies existing in the development of national festival industry like normalizing, homogeneity and utilitarianism and the structural problems as insufficient use of derivative resources, unclear division of function and internal disorderly competition. |
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| Keywords: | ethnic festivals festival industry tourism Miao people |
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