| 西方餐饮业跨国经营中的文化营销理念分析 |
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| 引用本文： | 王芳. 西方餐饮业跨国经营中的文化营销理念分析[J]. 吉林工程技术师范学院学报, 2007, 23(1): 56-58 |
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| 作者姓名： | 王芳 |
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| 作者单位： | 吉林工程技术师范学院工商管理学院,吉林,长春,130052 |
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| 摘 要： | 以麦当劳、肯德基为代表的西方餐饮业在中国取得了巨大的成功,通过其经营哲学和经营机制两方面的分析,我们可以发现在跨国经营中,文化营销起了至关重要的作用。
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| 关 键 词： | 餐饮业 跨国经营 文化营销理念 |
Analysis on cultural marketing concept in western food industry's multinational operation |
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| WANG Fang. Analysis on cultural marketing concept in western food industry's multinational operation[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2007, 23(1): 56-58 |
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| Authors: | WANG Fang |
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| Abstract: | Western food industry has made great success in China.Through the analysis of its management philosophy and operation mechanism,we can find out that cultural marketing concept has played a very important role in multinational operations. |
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| Keywords: | food industry multinationa1 operation cultural marketing concept |
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