Public relations’ place in corporate social responsibility: Practitioners define their role |
| |
| Authors: | Soo-Yeon Kim Bryan H Reber |
| |
| Institution: | 1. College of Journalism and Communications, University of Florida, PO Box 118400, Gainesville, FL 32611-8400, United States;2. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, 120 Hooper Street, Journalism Building, Athens, GA 30602-3018, United States |
| |
| Abstract: | Qualitative responses from 173 PR practitioners were used to analyze their roles and contribution to corporate social responsibility (CSR). Practitioners identified five roles for public relations in CSR—significant management, philanthropic, value-driven, communication, and none. PR professionals illustrated these roles by describing their contributions to social responsibility programs. They also expressed limitations to their ability to contribute to CSR programs. |
| |
| Keywords: | Public relations roles Corporate social responsibility Influence |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
