Contingency,conflict, crisis: Strategy selection of religious public relations professionals

A national survey among religious public relations practitioners working for mainstream Protestant Christian churches was undertaken to examine strategic options in a conflict or crisis. Religious public relations professionals tend to employ collaborating, contending or compromising in a conflict with a given public, while they are likely to use concession or corrective action in a crisis. Internal contingent factors are mostly associated with accommodating, avoiding, concession or corrective action strategies, while contending is most often correlated with external contingent factors.