An ideal public relations master's curriculum: Expectations and status Quo

This study provides further endorsement for a cross-disciplinary graduate public relations curriculum based on in-depth interviews with leaders in industry and education and qualitative content analysis of university Web sites. It summarizes prior research studies that have tracked master's curricula since 1985 and concludes that although there is little curriculum consistency in place, there is more vision and expectation on the part of leaders in the field for an ideal public relations master's curriculum.