Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign |
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Authors: | Spiro Kiousis Arlana Shields |
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Affiliation: | 2087 Weimer Hall, Department of Public Relations, College of Journalism and Communications, University of Florida, PO Box 118400, Gainesville, FL 32611-8400, United States |
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Abstract: | This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed. |
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Keywords: | Intercandidate agenda-setting Agenda-building Political public relations Information subsidies Issue salience Attribute salience Framing |
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