Four publics of anti-bioterrorism information campaigns: A test of the situational theory |
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Authors: | Suman Lee Lulu Rodriguez |
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Institution: | Greenlee School of Journalism and Communication, Iowa State University, 204A Hamilton Hall, Ames, IA 50011, United States |
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Abstract: | Applying the situational theory, this study examines the extent to which citizens recognize bioterrorism as a social issue, their level of involvement with it, and how their perceptions of it affect communication and protective behaviors. A national sample survey (N = 363) showed that problem recognition was positively related to information seeking and processing while constraints recognition was negatively related to information seeking and processing. Involvement was positively related to information seeking. Respondents were segmented into four public types based on media consumption habits, source trust evaluations and intentions to perform recommended behaviors. |
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Keywords: | Bioterrorism Situational theory Public segmentation |
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