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Propaganda or public relations campaign? International communication on the war against Iraq |
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| Authors: | Samsup Jo Sung Wook Shim Jaemin Jung |
| Institution: | 1. Department of Public Relations & Advertising, Sookmyung Women''s University, Seoul, Republic of Korea;2. Department of Advertising, Hanyang University, Ansan, Republic of Korea;3. College of Mass Communications, Seoul Women''s University, Seoul, Republic of Korea |
| Abstract: | Cross-cultural survey on the war against Iraq from different cultures may help to assess whether the public relations war has succeeded or failed. Overall the public of the U.S. and the U.K. formed similar evaluations of the war; whereas South Korean opinion was lay on the opposite side of the continuum. The present study suggests that public relations campaigns administered by the U.S. government did not generate favorable opinions in countries other than the U.S. |
| Keywords: | Iraq war Cross cultural Propaganda Public relations campaign |
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