Guerrilla communication,visual consumption,and consumer public relations |
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Authors: | Melanie Joy McNaughton |
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Institution: | Bridgewater State College, A-7, 291 South Finley Street, Athens, GA 30605, United States |
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Abstract: | Guerrilla communication has grown into an increasingly prominent strategy adopted by large corporations such as American Express, BP Amoco, Chrysler, Hershey Foods, and Pepsi. In its attention-grabbing instantiations, guerrilla communication points to the convergence of advertising, marketing, and public relations in consumer communication practices. This essay also considers guerrilla communication's place in the circuit of culture. |
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Keywords: | Guerrilla communication Public relations Circuit of culture Visual consumption |
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