A content analysis of the newspaper coverage of the three major hurricanes in 2005 |
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Authors: | Yoonhyeung Choi Ying-Hsuan Lin |
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Institution: | 1. Department of Adv, PR & Retailing, Michigan State University, 317 Com Arts & Sciences Building, East Lansing, MI 48824, United States;2. PRIME Research, 213 S. Ashley Street, Ann Arbor, MI 48104, United States |
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Abstract: | As the primary means of communication between government agencies and the general population, the media play an important role in shaping how the public perceives a potential risk. Risk communicators should carefully consider media coverage of disaster to successfully communicate with the public in the future. This paper examines the content of Hurricane news stories and the framing patterns (e.g., emotional vs. logical) used by local newspapers 1 week before the occurrences of three major hurricanes in 2005. “Actions to take to prevent the risk” was the most frequently covered content, followed by “anticipated damages.” The majority of the risk content was presented using logical framing patterns. |
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Keywords: | Risk communications Hurricanes |
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