Postmodernism,symmetry, and cash value: An Isocratean model for practitioners |
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Authors: | Charles Marsh |
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Institution: | School of Journalism and Mass Communications, University of Kansas, Stauffer-Flint Hall, 1435 Jayhawk Boulevard, Lawrence, KS 66045-7575, United States |
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Abstract: | Postmodern philosophy has presented significant challenges to the practicality, universality, and justice of a pervasive paradigm in public relations theory: Excellence Theory, including the concept of the two-way symmetrical worldview. Conversely, however, the practical value of postmodern public relations remains problematic for current practitioners. This article seeks to show that the symmetrical rhetoric of Isocrates – with its values of moderation, justice, and inclusive discourse – presents a practical, successful model for the infusion of postmodern values into 21st-century symmetry. |
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Keywords: | Isocrates Rhetoric Public relations Postmodernism Symmetry Justice |
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