Corporate social responsibility attribute rankings |
| |
Authors: | Amy O’Connor Mark Meister |
| |
Institution: | North Dakota State University, 321 Minard Hall, Fargo, ND 58105-5075, United States |
| |
Abstract: | This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors. |
| |
Keywords: | Corporate social responsibility Stakeholders Focus groups Philanthropy Ethos |
本文献已被 ScienceDirect 等数据库收录! |