城市品牌经济与市场环境的耦合状态评价——以广东城市为例的灰色关联分析

使用灰色关联分析方法,刻画城市品牌经济与市场环境的解释模型,并建立有关评价指标体系,展开耦合状态的评价。然后,选择广东省珠三角地区的广州、深圳、佛山、东莞、中山、珠海和惠州7个城市作为样本,并采集数据进行实证研究。研究结果表明,在影响深圳、佛山、东莞和中山的环境因素中排位第1的是企业环境,次之的分别是开放环境、人才环境、科学技术环境和制度环境。在影响广州城市品牌经济的环境因素中排位第1的是文化环境,次之的分别为企业环境和资本环境。由此证明,城市品牌经济与市场环境耦合状态的实证分析方法,能够很好地揭示城市品牌经济发展的环境作用,有益于推动城市品牌经济与市场环境协调发展的战略决策。

Evaluation of Coupling State between City Brand Economy and Market Environment:Grey Relation Analysis of Cities in Guangdong

In this paper,we select some indexes and establish a model to evaluate the coupling state by applying the gray relation analysis.We choose seven cities in Guangdong as samples,which include Guangzhou,Shenzhen,Foshan,Dongguan,Zhongshan,Zhuhai and Huizhou,and carry out an empirical study on the coupling state of city brand economy and market environment with the model.The result shows that the most important factor influencing Guangdong city brand economy in Shenzhen,Foshan,Dongguan and Zhongshan is the enterprise environment,followed by the open environment,the human environment,the science and technology environment and the institutional environment.The cultural environment is first factor influencing the Guangzhou’s brand economy in all factors,followed by the enterprise and the capital environment.We suggest that the empirical analysis method for coupling state between the city brand economy and the market environment facilitates the promotion of the coordinated development between the market environment and city brand economy.