旅游创意的价值表现与生成机制

旅游业是创意型产业，创意是旅游经济的“引信”。旅游创意本体的研究对创意旅游产品、文化创意旅游园区、旅游文化创意产业的健康发展具有重要促进作用。运用微笑曲线对旅游产业链进行分析，可以发现旅游创意产生的附加值主要体现在研发、营销和生产三个环节。创造学、广告学、心理学等领域的理论和大量鲜活的旅游创意活动实践为揭示旅游创意的过程与规律奠定了基础。旅游创意是以主观动机为前提，以知识和经验为基础，以创造性思维为主要方法，以信息等外界刺激为触媒，经由准备、酝酿、豁朗三个阶段，以灵感为主要表现形式的活动过程。

On the Value Presentation and Generative Mechanism of Tourism Creativity

Tourism is a creative-based industry,and creativity is the initiator of tourism economy,which is important to develop tourism product,cultural tourism park and cultural tourism industry.Analyzing tourism industry chain with smile curve,it is found that the additional value of tourism creativity is mainly embodied in the three steps of research,marketing,and production,relating to creative study,advertisement science,and psychology.Based on knowledge and experience,taking creative thinking as major method,and pre-conditioned by subjective motivation,tourism creativity is mainly manifested with the form of inspiration after the three stages of preparation,brewing,and clarification.