媒介发展背景下收视注意力变化及其对电视剧创作的影响

媒介发展为大众传播带来巨大变化，影响了收视方式，也影响了观众对电视剧的注意力投入。从传统媒体时代到移动互联网时代，观众的注意力呈现出与收视氛围、收视状态变化相对应的特征变化——投入程度变深，投入时间缩短。观众的注意力从更换率低的、长时间的、无互动性的内容转移到更换频繁的、短时间的、有互动性的、社交式的内容上。在此情境下，电视剧创作必然呈现符合观众与媒介间注意力法则的新趋势——内容长度缩短，情节强度增强，以及对互动性进行一系列探索。

An Analysis of the Changes in Audiences’ Attention under the Background of Media Development and its Impact on TV Drama Creation

The development of media has brought great changes to mass communication, affected the ways of viewing, and also affected the audience’s attention to TV dramas. From the era of traditional media to that of Mobile Internet era, the audience’s attention shows a characteristic change corresponding to the changes of viewing atmosphere and viewing status - deeper investment and shorter investment time. The audience’s attention has shifted from low replacement rate, long-term, and non-interactive content to frequent replacement, short-term, interactive, and social content. In such a situation, TV drama creation inevitably presents a new trend that conforms to the attention law between the audience and the media - shortened content length, enhanced plot intensity, and a series of exploration of interactivity.