Setting a Context for Explaining Risk |
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Authors: | Billie Jo Hance Caron Chess Peter M Sandman |
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Institution: | Environmental Communication Research Program (ECRP), Cook College, Rutgers University, New Brunswick, New Jersey 08903. |
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Abstract: | Agency representatives often believe that if they could only find ways to explain risk data more clearly, communities would accept risk that scientists see as minimal, and take seriously risks scientists see as serious. While explaining the data effectively is important, agencies and industries need to place a greater priority on understanding community concerns, involving communities in risk decisions, and developing trust and credibility. |
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Keywords: | Risk communication and perception community involvement trust and credibility |
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