| 感觉理论在体验营销中的运用研究 |
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| 引用本文： | 陈静.感觉理论在体验营销中的运用研究[J].河南工业大学学报(社会科学版),2009,5(2):75-79. |
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| 作者姓名： | 陈静 |
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| 作者单位： | 河南工业大学管理学院,河南,郑州,450001 |
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| 摘 要： | 通过研究感觉的基本规律性,即差别阈限、错觉、联觉、适应性,分析了运用感觉理论提高体验营销的有效性,为企业开展体验营销提供了一种新的思路。
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| 关 键 词： | 感觉理论 体验营销 品牌力 |
RESEARCH ON THE APPLICATION OF SENSATION THEORY IN EXPERIENTIAL MARKETING |
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| CHEN Jing.RESEARCH ON THE APPLICATION OF SENSATION THEORY IN EXPERIENTIAL MARKETING[J].Journal of Henan University of Technology:Social Science Edition,2009,5(2):75-79. |
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| Authors: | CHEN Jing |
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| Institution: | CHEN Jing ( School of Management, Henan University of Technology Zhengzhou 450052, China ) |
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| Abstract: | By studying how to make use of the basic law of sensation, i.e. limits or bounds, misconception, mental connections and adaptability, the paper points out that improving the effectiveness of Experiential Marketing with the help of sensation theory contributes to providing the business marketing with a new idea for Experiential Marketing. |
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| Keywords: | sensation theory Experiential Marketing brand power |
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