破坏性创新理论的本质及其市场效应分析

破坏性创新是通过推出一种性能更差、结构更简单、价格更便宜的产品而创造一个全新市场的创新模式，其本质是延续性创新与市场需求之间矛盾转换的结果，是市场效应在技术创新领域的体现。延续性创新在产业初期能拉动消费需求的增长并使之偏离其自然需求曲线，而当延续性创新所产生的高端产品性能对消费需求拉动失效时，破坏性创新出现并随之开始另一维度的延续性创新，破坏性创新调整了延续性创新的方向并与之交替出现。

Study on the Essence and Market Effect of the Destructive Innovation

The essence of destructive innovation that can create a fire--new market by proffering a new kind of product with low quality, low price and, simple structure is the inversion result of the contradiction between the sustaining innovation and the demand and the embodiment of market effect in the field of technology innovation. The sustaining innovation can pull the growth of consumption to deviate its natural demand curve in the early stage. But when the higher and higher performance created by the sustaining innovation cant pull the demand again, the destructive innovation arises and begins to a new sustaining innovation in another dimension. The destructive innovation adjusts the direction of sustaining innovation and alternating arises with it.