Social Networking and Individual Perceptions: Examining Predictors of Participation

Social networking is a process and practice that draws people and organizations together in an electronic medium. This article explores social interaction-based theories to suggest a social networking participation model that may help organizations understand acceptance or rejection of participation. Responses from 191 public administrators were analyzed using structural equation modeling (SEM), focusing on relationships between participation and five constructs: perceived usefulness, perceived ease of use, perceived improvement potential (PIP), intra-organizational trust, and type of use. The study found favorable model fit statistics that support positive correlations between the latent variables examined and participation in social networking activities. The results demonstrate the potential of the survey instrument to serve as an adoption and participation model to predict and promote social networking activities as they relate to perceived performance improvement.