| 出版企业一体化是提升文化软实力的重要路径 |
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| 引用本文： | 仝冠军.出版企业一体化是提升文化软实力的重要路径[J].江苏大学学报(社会科学版),2010,12(1):6-8,15. |
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| 作者姓名： | 仝冠军 |
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| 作者单位： | 中国出版集团公司,战略发展部,北京100026 |
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| 摘 要： | 纵向一体化和横向一体化是出版企业提升其市场竞争力,并进而为提升整个国家的文化软实力作出贡献的重要路径。就目前来看,下游的渠道建设、上游的造纸业等应是出版业一体化的主要领域,一体化的模式则主要有收购、参股和战略合作3种。
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| 关 键 词： | 出版企业 文化产生 软实力 |
Integration as an Important Route for Publishers to Increase Cultural Soft Power |
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| Tong Guanjun.Integration as an Important Route for Publishers to Increase Cultural Soft Power[J].Journal Of Jiangsu University:Social Science Edition,2010,12(1):6-8,15. |
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| Authors: | Tong Guanjun |
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| Institution: | Department of Strategic Development/a>;China Publishing Group Company/a>;Beijing 100026/a>;China |
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| Abstract: | Horizontal and vertical integration is an important route for publishers to promote their market competitiveness and the cultural soft power of the whole nation.At present,the downstream channel building and the upstream paper manufacturing are the major areas of integration for publishers.There are three main modes of integration:acquisition,share participation and strategic cooperation. |
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| Keywords: | publishing integration soft power |
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