| 灾难事件中国家媒体对国家形象的塑造与传播——以中央电视台汶川地震报道为例 |
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| 引用本文： | 李杨,李建华. 灾难事件中国家媒体对国家形象的塑造与传播——以中央电视台汶川地震报道为例[J]. 新疆大学学报(社会科学版), 2009, 37(1): 30-32 |
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| 作者姓名： | 李杨 李建华 |
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| 作者单位： | 李杨,LI Yang(四川大学,政治学院,四川,成都,610065);李建华,LI Jian-hua(四川大学,文学与新闻学院,四川,成都,610065) |
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| 摘 要： | 我国正处于崛起的关键阶段。要突破发达国家对我国崛起的“光荣孤立”，营造良好的国际环境，必须塑造、传播、提升国家形象。国家媒体是国家形象的重要塑造者和主要传播者，此次中央电视台等国家媒体在汶川地震的灾难报道中，传播并塑造了一个快速高效、领导有力、以民为本、开放自信的大国形象，并积极“引导”国外传媒正面塑造中国形象，承担起了一个大国国家媒体应有的时代使命和社会责任。
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| 关 键 词： | 国家形象 媒体 中央电视台 塑造 传播 |
To Mold and Diffuse National Image in Handling Tragedy Events-A Case Study of CCTV Reporting in the Wenchuan Earthquake |
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| LI Yang,LI Jian-hua. To Mold and Diffuse National Image in Handling Tragedy Events-A Case Study of CCTV Reporting in the Wenchuan Earthquake[J]. Journal of Xinjiang University, 2009, 37(1): 30-32 |
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| Authors: | LI Yang LI Jian-hua |
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| Affiliation: | 1.School of Politics, Siehuan University, Sichuan, Chengdu, 610065; 2. School of Literature and News, Sichuan University, Sichuan Chengdu 610065) |
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| Abstract: | China is on a critical phase during her rise-up. To break up the developed countries＇ ＂Splendid Isolation＂, and to build up a favorable world environment, a nation finds it necessary to mold and spread its image. The state media plays a main role in the molding and transmitting process. In Wenchuan Earthquake reporting, CCTV transmitted and molded a big image of high-efficient, people-oriented, opening and self-confident nation under a powerful leadership. She also led overseas media to mold positively a Chinese image, thus having undertaken the missions and social obligations a big nation must do. |
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| Keywords: | national image media CCTV molding transmission |
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