Planning and economics |
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Authors: | Dr. Leslie Semister |
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Affiliation: | University of Bradford Management Centre, USA |
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Abstract: | It is an ironic fact that British industrialists, who regularly complained so bitterly about the amount of planning (or interference) by the last government, should have been so ready to embrace Corporate Planning. Yet this welcome has been very real, as can be judged by the number of advertisements appearing in the quality papers for corporate planners and the large numbers who enrol for any course which incorporates corporate planning in its title. The irony lies in the fact that formal definitions of corporate planning could be applied as much to the state as the firm. However, whilst the one is ‘good’ business the other is alleged to sap initiative, ruin morale, and interfere with the natural workings of the market place. |
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