| 浅析英语广告语篇中的人际语法隐喻 |
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| 引用本文： | 雷敏.浅析英语广告语篇中的人际语法隐喻[J].长春工程学院学报(社会科学版),2011,12(4):108-111. |
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| 作者姓名： | 雷敏 |
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| 作者单位： | 湖南工业大学外国语学院,株洲,421008 |
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| 摘 要： | 对语法隐喻的概念及分类进行介绍,对几则英语广告语篇中的人际语法隐喻做以分析,探求其在广告语篇中的运作机制及积极的劝说作用。
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| 关 键 词： | 系统功能语言学 人际语法隐喻 英语广告 |
Analysis of interpersonal grammatical metaphor in English advertisement |
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| LEI Min.Analysis of interpersonal grammatical metaphor in English advertisement[J].Journal of Changchun Institute of Technology(Social Science Edition),2011,12(4):108-111. |
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| Authors: | LEI Min |
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| Institution: | LEI Min(School of Foreign Languages,Hunan Universityof Technology,Zhuzhou 421008,China) |
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| Abstract: | After a brief introduction of the concept and classification of GM（grammatical metaphor）,this paper makes a simple analysis of the interpersonal grammatical metaphors in a few pieces of English advertisements and tries to probe into their working mechanism and persuasive function in English advertisements. |
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| Keywords: | systemic functional linguistics interpersonal grammatical metaphor English advertisement |
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