Attitudes towards European Monetary Union in Greece: Antecedents, strength and consequences

The objective of the present study was twofold: First, to examine Greek people's attitudes towards European Monetary Union (EMU) and to explore the antecedents, strength and consequences of these attitudes on intentions to support or oppose the single European currency. Second, and from a more theoretical perspective, to investigate the structure of attitude strength and the effects of strength dimensions on attitude–intention consistency. A total of 644 Greek citizens participated in the study. The findings indicate that Greeks are fairly supportive of the monetary union and are quite optimistic about its consequences. The anticipated outcomes of EMU for Greece and for Europe were found to be significant determinants of attitudes. In addition, attitudes were determined by the strength of national identity and by the more general attitudes towards the membership of Greece in the European Union. On the whole, attitudes were fairly strong and had a substantial relation with intentions. Attitude strength was found to consist of three dimensions: Embeddedness, Conviction and Internal Consistency. Only Conviction and Internal Consistency were found to have a significant moderating effect on the attitude–intention relation. Further, the moderating effect of these factors was interactive, in that either high Conviction or high Internal Consistency sufficed to make an attitude influential.