Politics and Celebrity: A Sociological Understanding

Many social commentators have denounced the election of entertainment celebrities such as Arnold Schwarzenegger, Jesse Venture, and Al Franken to political offices as indicative of American democracy’s collapse, treating the political victories by these celebrities as evidence of America’s preference for entertainment over political deliberation. This essay reviews the scholarly literature on celebrity and politics to provide a better understanding of this important topic. As the literature demonstrates, this conflation of celebrity and politics is not a recent phenomenon, as politicians have long employed dramaturgical elements to mobilize constituencies. Indeed, celebrities and politicians share many similarities. Both must construct public personalities appealing to their audiences and employ similar actors and strategies to help create these personalities. While some scholars working in this field agree with the concern that celebrity’s presence in politics inhibits serious political discourse, other scholars contend that the use of celebrity performances by politicians may actually attract a wider segment of society to meaningfully participate in politics. The essay concludes by suggesting that future works in this area should adopt a cultural sociology framework to empirically study the meaning of celebrity for different social groups in order to gain a stronger understanding of celebrity’s sociopolitical impact.