A businessman's guide to the media |
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| Authors: | Gerald Long |
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| Institution: | The author is Deputy Chairman of News International pl.,PO Box 7, 200 Grays Inn Rd,London WC1X8E2, UK |
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| Abstract: | This paper was also addressed to the ‘Facing Realities’ theme of the EFMD Dublin Conference. The author, a newspaperman of long experience, covers the part information plays in the life of businessman: the vast area information media now cover, the necessity for discrimination, and the directions for future development. |
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