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Strategic management of public and non-market corporations
Authors:Jean Ruffat
Affiliation:Manager of Strategies & Structures, ParisUSA
Abstract:The author has developed a strategic framework for the management of ‘non-market corporations’ which he thinks better meets their peculiarities and specific needs by framing them in a relatively tight and rigorous socio-economic system relating to their internal logic. He believes that the proposed approach should provide the basis for a more constructive relationship between such corporations and the community at large and for better levels of performance
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