Strategic planning—A contingency approach—Part 1. The strategic analysis |
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| Authors: | BC Ghosh AYC Nee |
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| Institution: | School of Accountancy and Business Administration National University of Singapore, Kent Bridge, Singapore 0511, Republic of Singapore;Department of Mechanical and Production Engineering, National University of Singapore, Kent Bridge, Singapore 0511, Republic of Singapore |
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| Abstract: | This article emphasizes a certain approach to business strategy formation exercise, i.e. the adaptive mode. As the 1970s emerge into the uncertain 1980s, and as sophisticated extrapolation is becoming increasingly valueless, there is an even greater case for business planning with the required degree of responsiveness built into it. The authors support this case from literature survey and an actual case study. This is the first of two articles on this subject. |
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